What SEO and AEO share, what’s changing, and where to invest next.
Save my seat ↗One practical example: see how a shopper researches carry-on luggage across search results, Google AI answers and AI assistants. The same discovery principles apply across industries.
Illustrative interfaces · Fictional products and brands · Not live results
Classic search results link people to web pages. Technical access, useful content and relevance help establish the foundation for discovery.
Explore how answer engine optimization (AEO) fits into your SEO strategy, from shared tactics to investment and measurement.
A quick look at recent search developments and the emergence of answer engine optimization.
Understand the tactics they share, how they complement each other, and where their approaches differ.
Consider how much attention AEO needs in your strategy, when a dedicated budget makes sense, and how to allocate your team’s resources.
Explore tools and resources for measuring progress and staying current as search evolves.
Bring your questions about SEO, AEO and the next steps for your business.
Senior SEO Strategist
With over 13 years of agency and in-house experience, Joe has led teams in the conceptualization and execution of large-scale marketing campaigns for brands including Hard Rock International, MGM Resorts International and Rip Curl. His passion lies at the marriage of driving technical improvements to core site functionality and creatively engaging audiences through a wide array of content mediums and delivery methods.
AI Search Strategist at LinkedIn
Brooke Weller is a digital marketing expert with 20 years of experience helping B2B and B2C brands grow. At LinkedIn, her work spans AEO, GEO and AI search, focusing on how large language models understand, recall and cite the brand across conversational search, answer engines and agent-based interfaces.
She develops frameworks for AI visibility and measurement, connects that visibility to business outcomes, and partners across marketing, communications, SEO, PR and product. Her approach centers on content structure, authority, distribution and consistency rather than prompt-level optimization.
Previously, she held leadership roles at REQ, NP Digital and iProspect, and worked in search marketing at Adobe.
Bring your questions about SEO, AEO and where to invest next.
With Joe Arduini and guest speaker Brooke Weller
Join Joe Arduini and Brooke Weller for a clearer view of SEO, AEO and your next investment.
Registration opens on Zoom. Your details are submitted there, not on this page.